Not exactly SEO friendly or even human friendly as p=123 probably doesn’t mean anything to anyone.

To change the way your pages are displayed inside your WP admin panel goto Settings>Permalinks.

Switch the settings to custom and use the value /%postname%.htm or /%postname%.html or /%postname%/ depending on how you want your post slug or URL to be displayed. There might be SEO advantages as to the ending you use. I’ve never seen any evidence of the ending making a difference though.

For more on permalinks visit the WP Codex.

User-agent: *
Disallow:

Sitemap: http://brianlis.com/sitemap.xml.gz

This code tells spiders indexing your site to refer to the sitemap.xml.gz file to index your site. Hopefully your using a sitemap. If not you can download this plugin that makes one for you Google (XML) Sitemap. This is a pretty important step for SEO.

Ok to add some punch to your robots.txt file I add the following code.

# Robots Rule! – Sometimes… #
User-agent: *
Allow: /

# Disallow these directories, url types & file-types
Disallow: /cgi-bin
Disallow: /wp-admin/
Disallow: /wp-includes/
Disallow: /wp-content/
Disallow: /search/*/feed
Disallow: /search/*/*
Disallow: /readme.html
Disallow: /license.txt
Disallow: /*?*
Disallow: /*?
Disallow: /*.php$
Disallow: /*.js$
Disallow: /*.inc$
Disallow: /*.css$
Disallow: /*.gz$
Disallow: /*.wmv$
Disallow: /*.cgi$
Disallow: /*.xhtml$
Allow: /wp-content/uploads/
Allow: /*?page=*

User-agent: Mediapartners-Google
Allow: /

User-agent: Adsbot-Google
Allow: /

User-agent: Googlebot-Image
Allow: /

User-agent: Googlebot-Mobile
Allow: /

User-agent: ia_archiver*
Disallow: /

User-agent: duggmirror
Disallow: /

Sitemap: http://brianlis.com/sitemap.xml.gz

Basically what this does is it helps the possibility of double content on your site. Or content getting indexed twice which is a SEO no-no. For more on WordPress, Robots.txt, and WP SEO check out the WordPress Codex Search Engine Optimization for WordPress.

First Impressions Painting Company has helped people create emotion through color. Warm. Intimate. Cuddly. Bright. Cool. Soft. Inviting. We think your home or office should be a place that you enjoy being in. We are students of our craft as well as of the latest technology and advancement in paints and coatings.

Features
Brochure Site: Short informational site, easy to navigate
Contact Form: Built in contact form
Featured Story Plugin: Interactive slideshow.

Very well done, thank you – you have exceeded my expectations!

Ann Gobel
Diet Reviews Guru

Brucker Company is an HVAC Manufacturer’s Representative in the Midwest that serves the following industries within the Chicago, Central Illinois and Northwest Indiana markets: Mechanical & Ventilation Contractors, Mechanical Engineering Firms, Design Build Contractors, Construction Managers, Service Contractors, Building Managers, and Involved Owners.

Features
Brochure Site: Short informational site, easy to navigate
Online Application: Form filled out and sent to HR
Featured Story: Slide show image rotators

Kreher Steel’s business philosophy, coupled with our commitment to quality, integrity, financial stability, and a professional staff has consistently allowed Kreher Steel to prosper and grow. These values continue to keep us competitive in today’s market place.

Features
Brochure Site: Short informational site, easy to navigate
Flash: Customize slideshow for various pages & flash product guide
.pdfs: Various .pdfs available for download

Bernard J. Cobb Sr. Fine Art needed a portfolio site to showcase artwork. Future plans include the possiblity to purchase prints of Bernard’s Fine Art.

Features
Portfolio Site: Short informational site, easy to navigate

Silver Halo, Inc. was the dream and final realization of agency owner, Renna Diamond. Of Greek descent, the owner’s first name means Silver. In Greece, all women named Silver are named for two Saints called Anaryiri (which ironically means without silver). These Saints were doctors, who gave all their wealth away in order to heal the poor and the homeless. Keeping in true form, Silver Halo was formed with the mission of helping people of all classes, all cultures, and all incomes.

Features
Brochure Site: Short informational site, easy to navigate
Online Application: Form filled out and sent to HR.

BetVega is a sports betting and sports news website. Its more just then an informational site. Betvega has a growing community of sports fans who not only visit the site but interact with each other using WordPress’s social network BuddyPress.

Features
BuddyPress integration
Logo Design
Completely widgetized home page
Widgetized sidebar widgets for each section
Incorporation of ad campaign
Custom BP login box
Feed customization

DC Theatre Scene a virtual theatre lobby where people from both sides of the stage come together to learn, share history and opinions about theatre in the Washington DC area.

Features
Logo Design
Completely widgetized home page
Widgetized sidebar widgets
iFrame use

The site looks great. Words getting out about the new site design now, and it’s all good news.
Lorraine Treanor
DC Theatre Scene